Micromax Growing Stronger Globally, Commences Operations in Brazil
Micromax mobiles, a fast growing mobile handset manufacturer has Launched in brazil
Micromax also has domestic offices across India and global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives and UAE.
Micromax is planning to invest around BRL 20 million in Brazilian market.
It will be maunly focusing on features like dual SIM, multimedia and 12 days marathon battery products.
The products will be distributed by CIMEL and will be available in the Northeast markets.
Pratik Seal, Head Marketing, Micromax Informatics Limited said
“We aim to sell around 1 million units in the first 12 months of our commencement of business in Brazil, with our goal being to establish ourselves as a top brand in the first 2 years. For the Brazilian consumers, we have plans of bringing innovative products. Our capacity on developing unique handsets and our history of growth in the other markets put us on a strong position to conquer a significant share of the Brazilian market.
With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We plan to launch smart phones, Androids, music oriented phones and many other products that focus on innovation and design. We plan to take on the local market with an aggressive marketing strategy.”
“Micromax’s arrival in the local market comes with an aggressive marketing strategy and a 360O marketing plan. Since our focus lies majorly on innovation and connecting with the youth, we have roped in the famous Brazilian comedienne and television personality, Sabrina Sato as the brand ambassador for our first campaign. Sabrina has the brand profile: she is fun, spontaneous and modern and has a great appeal to our youth audience.”